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Google Ads

Google advertising is a great marketing strategy for small businesses. You directly advertise your business to people who are searching for your type of business at that very moment.

When a customer searches for a term or phrase, Google will show the customer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business.

There is alot to consider before starting your advertising campaign. We will run through the advertising options with you to determine what style of advertising will produce the best outcome for your business.

We approach advertising on Google carefully. We see many people throwing alot of money at advertising on Google in the wrong places. We determine if your business is better suited to brand recognition or direct search advertising.

Brand recognition would consist of image style ads called display ads that will be shown across a broad range of platforms including banner ads on blogs, ads in mobile games, ads around Youtube and more.

Search ads are focused on displaying a text based ad in search results. This means people are physically searching for a service or product you provide. This can achieve the highest rate of conversions per clicks as your ad is relevant to that particular person.

Google Search Ads

Google Search Ads are paid results based on the search word or phrase and is signified by the green ‘Ad’ logo. We optimise your ad listing to only show when we want it to so you are not wasting money on wasted clicks. For example, if you ran a cake shop and you didn’t make ice cream cake. We can apply the phrase ice cream cake to the negative keywords list so that your ad will never show for this search term.

With Google Search Ads you are effectively bidding for top spot rather than waiting for your website to organically turn up on page one. These ads can greatly increase traffic and conversions because we are capturing only the people searching for your product or service.

Google Shopping Ads

Google Shopping Ads are shown on the side of search results when the search phrase is relevant to that product. Shopping ads are different to normal ads as they are dynamically linked to an online store. The ads show the item with pricing and links to your online store.

Shopping ads work very well if you sell items in an online store. You can have your entire inventory displaying in the Google Shopping pages giving you extremely good exposure.

Like Search and Display ads, you only pay per click when somone clicks on your product.

Google Display Ads

Google Dispaly Ads are commonly shown around blog websites. This example being on a recipe website. There are several sizes of display ads which all fit different places on a webpage.

Display ads will also appear in mobile phone apps. These sizes get huge exposure but usualy don’t perform as well in terms of clicks and conversions. So if it is just brand recognition you’re after, then these ads are perfect.

Display ads are great to advertise a special or deal that might prompt a click. We tailor the target audience so that the ads show to people that have shown interest in your service or product.

Figures are estimated values and will vary between industries.
CTR – Click Through Rate, number of clicks on an advertisement link. ROI – Return on Investment, the potential profit based on your ad spend.

Shopping Ads will attract a higher setup fee due to increased complexity. This will be dertermined on a per webite basis.

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Whether it's a complete business image overhaul or a new set of business cards, Aldinga Media has a solution for your business.

Contact us now to discuss your needs.

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